Sponsorships

Reach locals where they actually pay attention.

Simple monthly placements for businesses that want to reach people who live, work, and spend money in Northern Michigan.

Why sponsor The 231

The 231 is read by people who live in these towns — not tourists searching for things to do, not algorithm-driven feeds full of national content. This is a weekly habit for your actual neighbors.

— Hyper-local audience. Readers in Alanson, Pellston, Petoskey, Harbor Springs, and surrounding Emmet County communities.
— High-trust editorial environment. Readers open The 231 to stay informed — not scroll past. Sponsorships appear in a newsletter people chose to receive.
— No national brands. No political ads. Every sponsor is a local business. Your placement doesn't compete with irrelevant national advertising noise.
— Simple and transparent. Flat monthly rate, clearly labeled sponsor content, no hidden fees or performance gotchas.

Sponsorship tiers

Simple, flat monthly rates.

Tier 1

Basic

$75/month

Text mention in one weekly edition
Business name, one-line description, and link
Labeled clearly as sponsor content
Billed monthly, cancel any time

Tier 2 — Most Popular

Standard

$100/month

Dedicated sponsor block in one weekly edition
Business name, 2–3 sentence copy, and link
Birchwood-bordered sponsor block design
Listed on The 231 sponsors page
Billed monthly, cancel any time

Tier 3

Premium

$150/month

Top-of-edition sponsor block
Full paragraph copy + image or logo
Featured placement above the fold
Listed prominently on sponsors page
First right of refusal for town expansion editions
Billed monthly, cancel any time

Limited offer — Founding Sponsors

Lock in $50/month for the life of the partnership.

The first three sponsors to sign on get a founding rate of $50/month — locked in for as long as they remain active sponsors. No rate increases. Ever. This offer ends when three sponsors claim it.

Claim a founding spot →

Get in touch

Ready to reach Northern Michigan?

Email us to discuss your business, the right tier, and timing. We respond within one business day.

Email mike@the231mi.com →